![]() A CRM is such a critical part of a real estate agent's business that offering one for your agents (whether or not they use it) is more or less standard in real estate. Many brokers also use a CRM as a recruiting device, offering their agents free or discounted CRM access if they sign in with the brokerage. Moreover, they ensure that leads are distributed according to each agent's skills and bandwidth and confirm that agents are reaching back out to leads on time. Brokerage leadership looks more holistically at CRM to support lead management, relationship management, and marketing automation while supporting their managers with recruiting and retention capabilities.īrokers who still work in sales themselves or manage the team (typically a combination of sales and marketing) responsible for lead generation -can use it to keep tabs on leads they send their agents. They need a CRM that can handle their agents' needs and support their own recruiting and retention efforts.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |